Sunday 15 December 2013

Kill Your Darlings - Tracking of Marketing - Week 4

Example 1:

This is a twitter competition that is above the line, as the distributor would pay for the prizes. The needs of participation are fulfilled with the concept of the competition. The audience have a service provided which is the potential poster that they could win. This encourages viral marketing as the entry for the competition is a tweet. The tweets are also involved with a hashtag. This particularly appeals to Radcliffe fans and generally appeals to twitter users.

Example 2:

This review is from empire magazine website. This is a below the line source as it is reportive of the film. It is a trust worthy source for film fans since it is a critical review.


The Hobbit: The Desolation of the Smaug - Tracking of Marketing - Week 4

Example 1:

I found this post from a page on facebook that posts photos of unusual landscapes. This is below the line marketing as it has been shared by members of the public. This reaches an audience who are interested in photography and captured landscapes who  would generally be 15- 24 year olds.


Example 2:

At Enfield cineworldcinema there are displays of the Hobbit. This is above the line marketing as it has been financed by the distributors. This is eye catching and it reaches people who go to the cinema. This would generally be 15-24 year olds who are the biggest cinema demographic.

Upstairs covers the whole wall


There were two of these next to eachother outside the girls toilets

Example 3:

This is above the line marketing but is cheaper as it is on an online platform. This reaches an audience who are computer literate. This platform has connectivity as when clicked on, it directs the audience straight to purchase tickets. This may be suitable for over 18s as they will have their own credit cards.



Sunday 8 December 2013

The Hobbit: The Desolation of the Smaug - Tracking of Marketing - Week 3

Example 1:

This is sourced from twitter. This is a below the line promotion for an above the line event. The plane has an image of Smaug. It landing in the UK raises awareness of the film as the passengers and airport workers see this as unusual. People are likely to notice this and pay attention to further platforms of the marketing campaign. This tweet targets audience that regularly use twitter.

Example 2:

This review is from the telegraph website which is a UK newspaper. This is below the line marketing. From this website, it is possible to understand that this review is the second most viewed article today. Although the review takes a slightly negative tone, the audience may still want to view the film to see if it is as described. This targets right wing 30 to 50 year olds who are interested in reading the telegraph.


Example 3:

I also saw bus adverts for the film however I couldn't take a picture as the rain blurred the phone camera. This is an example of above the line marketing. This bus was at Edmonton Green bus station at around 4 o'clock on thursday. This targets teenagers and school children who take public transport. I wasn't able to notice what the route of the bus was.


Example 4:

This is also sourced from twitter. This is above the line marketing. It is promotion for a Q and A session that encourages the audience to be involved in the campaign. The tweets sent via the hash tags and mentions may trend and attract the attention of other twitter users. This also targets fans of the actors as they can ask questions and hence be involved in the campaign. This takes the form of viral marketing.

Kill Your Darlings - Tracking of Marketing - Week 3

Example 1:

The is a below the line feature on Front Row, a radio show on BBC Iplayer. It was originally aired on BBC Radio 4 on Thursday 5th December 2013 at 7:15pm. At the beginning of the programme a snippet of the trailer is aired 00:27 to 00:47 and 22:19 to 28:35. This review reaches intellectual viewers of radio four and arts fans.



Example 2:

This post by glamour magazine is below the line marketing for kill your darlings. This targets 16-25 year old audience which is skewed to girls. The main reason for this is because this audience is from the Harry Potter generation and therefore would be interested in the film because of Daniel Radcliffe's role. The video enables the audience to feel as if they have exclusive information about the film.

Example 3:

These tweets reach an online audience via viral marketing which is below the line. These are from non-distributor sources. This is because they benefit from the promotion of this focus on the star name, Daniel Radcliffe. This reaches fans of the star and the arts.



Example 4:

This facebook post is an example of below the line marketing. However what is seen in the image is above the line marketing as the council is paid for the quotations to go on the posts. This reaches the common passerby and intrigues the audience. The hash tag is a reference so the audience can be keen to find out what KYD means.

Saturday 30 November 2013

The Hobbit: The Desolation of the Smaug - Tracking of Marketing - Week 2

Example 1:

This is an audience voting opportunity which is below the line marketing. The source is the Empire online magazine. This reaches immersive film fans and it a successful form of marketing because it creates a sense of involvement through the contributable capacity of voting. This can use audience opinion to persuade the readers to go and see the film.



Example 2:

I came across this advert while I was watching a youtube web series. This is an effective above the line method to reach audiences as the first 5 seconds of the advert couldn't have been skipped. After the advert finished, there is a promotion for the film beside the video. This reaches the technology native audience.





Monday 25 November 2013

Kill Your Darlings - Tracking of Marketing - Week 2

Example 1:

Source twitter. This is an above the line promotion for the film.It acts as a teaser for the audience so they become more interested in the film. This is one of many tweets that include a picture with a quotation from the film. This gives the audience a feel of the film and reaches twitter users who have followed @KYDFilmUK. This is also useful as it attracts attention of the audience who are scrolling down their timeline and notice the big image.
 
 Sometimes it’s hard to see how deep you’ve fallen until it’s too late. – ever been there? #KILLYOURDARLINGS pic.twitter.com/ESGqxyu4rW

Example2:

Source: Official Kill Your Darlings Facebook Page updated at 18:05 on Monday 25th November 2013. This is a competition to win a poster signed by Daniel Radcliffe.
Above the line marketing. Encouraged to be made viral. Reaches audience thorough interaction. It also reaches Radcliffe and Potter fans. 



Sunday 24 November 2013

The Hobbit: The Desolation of the Smaug - Tracking of Marketing - Week 1

Example 1

Source: In the Foyer of the Wood Green Cineworld. This is above the lie marketing as these adverts are financed by the distributor and placed in the cinema chain to target the mass cinema audience.


Thursday 21 November 2013

Kill Your Darlings - Using the Internet to promote a movie release in the UK

Example 1:
This is an interview with Michael C. Hall who plays David Kamerer. It is sourced from the Dexter weekly news website which is run as an unofficial fansite to support the television series. It is attempting to reach fans of Michael C. Hall. It reaches fans of the thriller genre and murder theme which is also a value of Kill Your Darlings. The audience reached here seem to be 16-25 year olds who are regular cinema goers and are those from the Harry Potter generation which makes it more likely to appeal to them. This is a valuable marketing opportunity because it attracts fans of the actor, raises awareness of the film, educates the audience and provides a brief insight into the tone of the film.


Example 2:

This is an event promotion for a UK art exhibition associated with the Kill Your Darlings film. The source is twitter which is managed by the distributor. This is an example of above the line marketing in the sense that the exhibition is paid for. This is valuable as a unique marketing opportunity because it is innovative and engages audience. The people visiting the exhibition feel a sense of belonging to a community that it built through the use of twitter. The change to win preview tickets is also appealing to the audience, encouraging them to virally market the film using the #KYDcutUp hashtag. This marketing attempts to reach the fans of the Beat Generation and middle class adults through the appeal of an exhibition event.


 Example 3:

This is a review available on the Digital Spy website that discusses and reports news on entertainment and the media. This is a below the line example of marketing. It reaches mainly 16-25 year olds who are technology natives and are interested in the website. The 4 star rated review convinces the audience that the film will be worth watching. This will have an impact on the audience as it informs them and asserts their trust of the website.

The Hobbit: The Desolation of Smaug - Using the Internet to promote a movie release in the UK

Example 1:

This is a production diary video linked from the verified "The Hobbit" page. The source is the distributor, Warner Brothers Pictures. This is a below the line example of marketing as it can be marketed virally. It is attempting to reach immersive fans of the fantasy adventure genre and the technology-native generation such as the core cinema audience, ages 16-25. It also has a personalised appeal and direct reach to audience by being available through facebook through shortform content.





Example 2:

There was a competition to win tickets to The Hobbit fan event in London. This was displayed on the Empire website which seems to be an above the line platform as it will have required a lot of financing.It attempts to reach fans of the trilogy from worldwide as it states "global fan event". It is a valuable marketing opportunity because it involves the audience and therefore will build a greater interest about the film within them. This would cause them to like the film and go to see it at the cinema.

Example 3:

There is a post on the fan-website, Middle-Earth News that is below the line as it promotes content that was from the distributor. The source is the Warner Brother Pictures YouTube channel. This way, it is valuable to reach the hard-core fans of J.R.R. Tolkein and it reaches a core audience of 20 to 30 years.

Kill Your Darlings - Tracking of marketing - Week 1

Example 1:

Source: On ITV at 18:15 and ITV+1 at 19:15- ITV News London
It is below the line marketing because it is filmed and aired on ITV as part of its News programme.
The event is above the line.
The airing of it on television is below the line.
Targets: Family audience as it was on the 6 o'clock news.


Example 2: 
Source BBC IPlayer on 18th November 2013. This is below the line marketing as it is mutually beneficial for the one show and Kill Your Darlings film.
Targets: Adults aged 40+. 


Example 3:

Source: twitter from another contributer. This is a photo of a projection of the exhibition. This reaches passers by and raises awareness of the film.

Sunday 17 November 2013

The Hobbit: The Desolation of the Smaug - Tracking of Marketing - Before official tracking

Example 1:

This is an article from the BBC. It details the specifics of a New Zealand city, Wellington, being officially renamed as "Middle Earth". This is the city where The Hobbit premiere will take place.
The new name will be reflected on postmarks on letters and the main local newspaper as the city "has been integral in bringing the fantasy world of JRR Tolkien to life on the big screen".
This will cause wide media attention which will result in reporting for the film. It would especially attract attention in New Zealand as it is more relevant to the area.

Kill Your Darlings - Tracking of Marketing - Before official tracking

Example 1:

This is a news feature on Kill Your Darlings that is heavily centred on Daniel Radcliffe and the film. The source is BBC news. It reaches media geeks and people who are interested in entertainment and arts.

Kill Your Darlings - Quick Answers

  1. It is releasing in cinemas in the UK on 6th December 2013.

  2. The institutions behind the films production and distribution include Killer Films, Benaroya Pictures and Outpost Studios (productions companies) and Works UK distribution (distribution). 

  3. I'm not sure of what the production budget of this film was.

  4. The film is of American nationality.

  5. It is an independant film production.

  6. It is connected to I'm not there (2007) because the lead character of Kill Your Darlings, Allen Ginsberg is also featured in this film. There are both biographical dramas.

  7. The director is John Krokidas who also wrote and produced this film. This is his debut feature film.

  8. Star names in the class include Daniel Radcliffe as Allen Ginsberg, (best known for Harry Potter) and other characters: Dane DeHaan as Lucien Carr; Jack Huston as Jack Kerouac; Ben Foster as William S. Burroughs; and Michael C. Hall as David Kammerer.

  9. Set in 1944, the film is based on a true story about the murder of David Kammerer and the editors of the "Beat Generation".

  10. This film would appeal to class A, B and C of ages 40+ years because this film features the biography of some historic people. Younger audiences may not have had context to understand the film.

The Hobbit: The Desolation of Smaug - Quick Answers

  1. It releases in the UK on 13th December 2013.

  2. It was produced by Metro-Goldwyn-Mayer (MGM), New Line Cinema and WingNut Films. It was distributed by Warner Bros. Pictures.

  3. The production budget for this film is $200,000,000 which is $20million more than the production budget for the previous film.

  4. The film has three nationalities, the countries involved were New Zealand, United Kingdom, United States.

  5. This is a high budget studio production.

  6. It is connected to the Lord of the Rings trilogy and it is a sequel to The Hobbit: An Unexpected Journey. This film will also be continued with The Hobbit: There and Back Again.

  7. It is directed by Peter Jackson, director of the Lord of the Rings trilogy and King Kong(2005).

  8. Star names of the cast include: Martin Freeman as Bilbo Baggins; Ian McKellen as Gandalf the Grey; Richard Armitage as Thorin Oakenshield and Benedict Cumberbatch as Smaug and the Necromancer , the antagonist.

  9. The film is about some dwarves who are on a quest to reclaim their homeland from the antagonist, Smaug. The protagonist Bilbo Baggins possesses a mysterious ring.

  10. This film will appeal to the fans of the Lord of the Rings trilogy and also appeal to a family audience.

Monday 11 November 2013

Short Summary of the Q&A with Markus Markou of Papadopoulus and Sons

Since my previous work  was really long I decided to upload a simpler post.
These are the top five things that I learnt in our session with the director of Papadopoulos and Sons.
  • Pre-production- He had a line producer, Sarah Butler who wrote out the budgets into each department by realising the script. He told us that this film was modern fairy-tale thus the story being relatable to most people in the world who have families. 
  • Production- There are around 100 people in the crew of the sets. Jobs include director, assistant directors, cast, producers, runners, electricians and other professions. The technical crew have fixed pay rates whether they are working for a big studio production or an independant low budget production while the rates for actors and locations tend to be negotiated.
  • Industry- Since Markus Markou self distributed the film, he financed it using his other company. He lent a company loan from his internet business to his Double M Film distribution company. He used the facility of festivals to find a suitable deal for his film.
  • Marketing- He tried to target the possible audiences by finding places that their culture is associated with e.g. Greek Churches. This was free and was a personal approach. The personal approach can also be seen in the facebook and twitter campaign and it is tailored marketing.
  • Exhibition- His film wasn't expected to gross high numbers at the box office so he was originally given a 100 seat screen at Shaftesbury avenue. As bookings increased this was upgraded to the 500 seat screen. It also released in Greece and did really well in Germany.
I gathered a lot of knowledge from the director's visit and found it really useful for the case study.

Sunday 10 November 2013

Things I learnt from the session of Papadopoulos & Sons

We talked to Markus Markou about the production, marketing, distribution and exhibition of Papadopoulos and sons. We learnt a few things about the Film Industry.

We found how Independant film making was very different to Studio made films. Since he self-distributed the film, he gave more importance and care to the film as he had to make sure he earnt back the profit. He made a commercial loan from his business to his distribution company, Double M films.

Festivals can be used to market films. Papadopoulos and Sons has been to Toronto, Sundance, Dinard and Cannes film festivals. Papadopoulos and Sons was bought by an air line distributer, a German and French TV network and also by the BBC so it could be aired next year. Markus Markou told us that it was difficult to distribute the film because people were reluctant to make good deals.

When he first approached the actors, Markou showed the script to them before discussing money so the actors would agree to the film for the interesting role. The whole film was shot under 30 days with 1 week of rehearsal. Stephen Dillane was approached for Harry Papadopoulos and Sons however he had a clash with Game of Thrones however when his son agreed to play James Papadopoulos, he asked Game of Thrones to change their shooting dates. This added the family dimension to the set while shooting and the chemistry can be seen when watching the film.


The tone and atmosphere of the scenes can be set stylistically. The beginning of the film is set in the house which has little of the personal aspects of the home. It has a wide space and a cold colour scheme which is seen in the kitchen. It is quieter and has a lack of soundtrack. Near the end, it is set in a Fish and Chips shop. There are more people, there is more colour to the shop and there is the joyous soundtrack of Papadopoulos and Sons.

They shot mainly from the script. Markus Markou and James Friend (director of photography) worked together to piece the shots together. He said that sometimes the actors would decide on stage directions or they way they come into a shot so the actors felt more comfortable. They shot in digital format as it is cheaper than using film. The line producer, Sara Butler made a line-by-line budget that split the budget for each department.

Actors and locations are the most varying salaries in the media industry.
Other jobs usually have a standard rate like technical jobs: e.g. boom operators and stylistic jobs: e.g. make up artists.

Digital film is useful because it is cheap and easy to use however it can also have the drawback of shooting too much footage, making the editing process much longer and difficult.

Being an Indie film with a small marketing budget, he wasn't able to air T.V. spots or put up posters. He kept most of the campaign online and it was a free platform. This includes facebook, twitter, youtube and the website. He thought of targeting some of his marketing at the Greek community in Britain so he called up Greek churches. He also gave out flyers in front of cinemas.

Without the internet, marketing would be tougher for Independant film makers as they don't have finance for traditional marketing such as posters and airtime for trailers.

Markus Markou was allowed to chose 12 screens in the UK which weren't main destinations. Papadopoulos and Sons did extremely well at the Shaftesbury Avenue Cineworld. Initially is was given a 100 seat screen which was promoted to a 200 seat screen and then reached 500 seat screen. It achieved the 2nd highest screen average from the films that aired at that time in cineworld. The film had a "21st Century Fairytale" concept that allowed it to have a universal appeal. This is one of reasons why is was popular in Germany gaining 23850 screenings from 70 screens in the opening weekend.


Thursday 7 November 2013

Description of Papadopoulos & Sons (2012)

In an interview Markus Markou says that the story involves wrestling the identity of being Greek. He says that similarities can be drawn from the history of Harry as Markou's own father was the song of a Greek Immigrant who worked to rise through the class system. Markou was privately educated.

I found the use of stereotypes such as Georgia Groome's spoilt daughter character, Katie. This was comical as she aspired to be a "pop star" although her rap that she demonstrates to her boyfriend is short.


Cast:
  • Stephen Dillane - Harry Papadopoulos, a high class man, who has lost his wealth through a financial crisis. 
  • Georges Corraface - Spiros Papadopoulos, Harry's brother who raised him but was irresponsible with his money.
  • Ed Stoppard - Rob, an employee of Papadopoulos & Sons.
  • Georgia Groome - Katie Papadopoulos, the slightly spoilt daughter of the family who enjoys wearing her designer wardrobe.
  • Selina Cadell - Mrs. Parrington, the caring nanny who is strict about the use of language in front of the children.
  • Cosima Shaw - Sophie, the colleague from the USA who cares about Harry and believes that happiness is not only achieved by money.
  • Frank Dillane - James Papadopoulos, the budding herbologist who wants to quit his final year of a law degree.
  • Thomas Underhill - Theo Papadopoulos, the youngest and most intelligent of the family who enjoys being a stock broker.

Crew:
  • Marcus Markou - Writer / director. This is his debut feature film.
  • Sara Butler - Producer. She is experienced in TV drama including working for the BBC on sets like Eastenders then she moved into freelance roles, working for companies like Shed Productions.
  • Andrew Markou - Executive Producer.
  • James Friend - Director of Photography 
  • Sebastian Morrison - Editor. He worked on Holby City Series 10, which won the 2008 BAFTA for Best Continuing Drama.
  • Anji Carroll - Casting. She has casted for a variety of genres and products such as comercials, documentaries, video games and films.
  • Julian Fullalove - Production Designer. He has also designed for a variety of purposed. Some to name: Robot Wars, Teletubbies, music videos and live events.
  • Stephen Warbeck - Composer. He won an Oscar Award for Best Original Score for Shakespeare in Love (Miramax) and has also written for Theatre.

Tuesday 5 November 2013

Researching Papadopoulos & Sons (2012)


Directed and written by Marcus Markou, Papadopoulos & Sons is a comedy drama film that was a success in the box office.
Logline from their official website: Following his ruin in the latest banking crisis, a self-made millionaire reluctantly re-unites with his estranged freewheeling brother to re-open the abandoned fish and chip shop they shared in their youth.


Production:

Shot in and around London, the sets include two shops, a factory and a mansion.
Its rated 15 and has a runtime of 105 minutes.


Marketting:

The marketting platforms include poster, trailer, teaser videos, interviews, website, a youtube channel and facebook page.
The production also has an official twitter account, the cast and crew promote marketting content such as links to reviews and stills from the film.
The videos apart from the man film are available on their YouTube Channel.




Distribution:

This film has been self-distributed by the director's own company, Double M films. It was first screened at the Dinard Festival of British Cinema in France. Then it screened at a festival in Greece. One month later, December 2012, it was released in Greece. Four months later, in April it was released in Ireland and United Kingdom. Finally on 27th June 2013, it released in 70 cinemas in Germany and achieved approximately 24,000 admissions in the first weekend.

Reception:

The film received 82% positive reviews on Rotten Tomatoes and an average rating of 6.2 out of 10 on IMDb.
Initially in Britain, the exhibitor, Cineworld agreed to screen the film on limited screens in the UK however the audience demand fueled an expanded run of the film.

Friday 25 October 2013

Marketting Harry Potter and The Goblet of Fire Sweded - Sweded Film Project

We decided to swede Harry Potter and the Goblet of Fire as this was a film that our group was very familiar with. I worked with Chrystal, Shani and Yssy and the four of us scripted, acted, filmed and edited in this project.

First we set up our Facebook Page which has more than 100 likes:

Harry Potter and the Goblet of Fire Sweded Facebook Page

Secondly we set up our twitter page which has more than 300 followers:

Harry Potter Swede Twitter

We then made a Poster that we put up around the school:


We also made a teaser that was edited to music:





This is the final product that we provided marketting for.
Harry Potter and the Goblet of Fire Sweded 


We staggered our release to generate curiosity for our audience. I think our marketting campaigns are successful at reaching different audiences that we know to watch our Sweded film. I enjoyed this project as our group worked really well together and we enjoyed the comedy of the film.


Sunday 13 October 2013

Sweded Film Brief Research


Sweded films are low budget spoof remakes of films.

The name “Sweded” originates from the film Be Kind Rewind (2008), as they are explained as coming from Sweden. This term has been adopted from the film and is now commonly used to describe these remakes.

I particularly enjoyed the Sweded version of Willy Wonka and the Chocolate Factory because it involved comedy in the method of narration. It also summed up the plot of the story and accomplished this through 3 actors for at least 9 different characters. 

I would like to develop ideas for our sweded remake such as:

      ·         Spiderman (2002) – reconstructing the action effects would create comedy for the audience.
      ·         Home Alone (1990) - we can easily build the traps such as a string to trip someone.
      ·         Easy A (2010) - we have the location of the school ready for us.

Dexter Title Sequence Re-Edit Evaluation


I was in a group of three with Mahalia John and Harry Kettenis. Our task was to complete a re-edit for the opening sequence of Dexter, a US crime drama series. We were supposed to place, style and edit titles into a video template without any reference to the original title sequence. The role of the title sequence is to present the key institutional information along with representing the concept of the programme.

What were the conventions that were most important to this task?
It was of most importance to credit prominent names in the crew. The placement of the titles is also important so they don’t detract from the video sequence. The sequence should establish the setting, characters, genre and themes. The titles should generally be synergistic, fitting in with the brand of the programme. The titles are usually placed in different areas of the frame so the eye moves around to focus, thus engaging the audience. Titles can also be 3D and combine with the background. Sometimes events in the narrative impact titles e.g. contact of a running person with the title can lead to an explosion of the letters. The sequence would also be accompanied with a music soundtrack to connote the genre.

How did your group plan to edit the title sequence?
We first watched through the opening to obtain a sense of the narrative of the video. We then made notes on suitable shots to place the titles. Since we had a limited time frame, we couldn’t do the realistic number of titles. We took turns to edit each title. When we had determined a frame to place a title in, we discussed the options for the properties for the title. We carefully thought about the alignment, sizing, and timing of the title compared to the shots.

What were the creative decisions made by your group?
I liked the way we arced the words for the Sound Mixing title. This allows the title to fit over the coffee maker. Another example is the title for music. We decided to have the blood on the tissue soak over the red credit, therefore enabling the title to have a 3D effect. We chose red so it stands out from the white tissue and so it also becomes camouflaged in the blood. We chose this sizing so the title would not dominate the frame and also allow the blood to be noticed.














How does your re-edit compare to the original?
I prefer the typography seen in the original opening sequence however most titles had short durations. Our titles were predominantly white while all the original titles were red, being synergistic of the colour scheme. While our re-edit titles were in the lower case, all the original titles were in block capitals. Our second title is placed in the same part of the frame in the original however our title appears for longer than the original. Another title is placed away from the soaked blood tissue whereas ours is placed so the blood overlaps it. Overall half of the time, we placed our titles in similar areas of the frame and the duration of each of our titles was longer.
 

Sunday 6 October 2013

Video Preliminary Task Evaluation





I worked with Josh Stevenson, Harry Kettenis and Juliette Wileman to create our preliminary sequence. Our brief was to film a continuity sequence involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite character with whom he exchanges dialogue. Our thriller involved the storyline of a strong antagonist asking a worker if a task has been done. We shot our sequence in the foyer and classroom in the media block.


Who did you work with and how did you manage the task between you?

We planned together in a group discussion, where Juliette first pitched the idea.
·         Juliette did most of the illustrating of our shots as she did GCSE Art.
·         We cast Josh S as the worker because he does AS level Drama and is a confident actor.
·        We cast Juliette as the dark antagonist in our thriller as out of the two girls in our group, she had more experience acting in front of the camera and hence was more confident.
·         We changed roles in making the film by involving the whole group with filming, directing and doing the clapperboard. 
We did two edits in groups of two people. I edited with Josh. Therefore there are two edited versions of the edited task.


How did you plan your sequence? What processes did you use? What theories did you take into account?

When we planned, we became more able to demonstrate common ideas. It became really helpful for when we were shooting and editing.
·     At first, when planning our ideas, we came up with a concept. Hence we roughly drafted dialogue.
·         Secondly we made a rough outline of the narrative order.
·         We then checked for permission to use our location.
·         In order to fulfil our brief, we took the theory of continuity rules into account,
-   Matching shots and action - We linked a shot of Josh putting his hand on the door, him pushing the door, opening it and walking into the room.
-   The 180 degree rule, Eyeline matching and Shot reverse shot – This was seen during the short conversation between Juliette and Josh.
-   The 30 degree rule and Range of Shot distances – This prevented jumps which you can see in the varied shots that we took.
-   Crosscutting – We were able to link the antagonist tapping the table to Josj walking into the room.
-  Narrative Flow – Not revealing the top part of Juliette’s face helped to build up the suspense for the audience.
-   Camera movement- The tracking shot of Josh walking towards Juliette.
·   We drew up our shots straight onto shot board (without do a prior storyboard) as our production was simpler than what would be needed on an industrial level.
·       We negotiated timings with other teams to use certain locations before writing the order on the shot list. Then we blocked locations.
We also planned the costumes and props need in advance as these would make the content of our sequence more believable. Juliette was to wear a black dress with heels and red lipstick. We wanted Josh to evoke a sense of disarray so we wanted him to wear a white shirt.




What technology did you use to complete the task and how did you use it?

We used a camera, shot gun microphone, headphones, clapper board and Adobe premiere Pro to make our sequence.
·        For lighting, we use the classroom lights, which lit the shots well. And the curtains prevented the light coming through and disrupting the set up.
·    The tripod was useful when filming the close ups. We used the camera which was model Canon HV 30.
·        We also used a shotgun microphone to capture our footage and audio.
·       The headphones we used, Sennheiser HD 201, were helpful to check the sound was working and audible.
·        The clapperboard proved very useful for editing. It allowed us to quickly identify shots and be able to reference them correctly.
·     We used Adobe Premiere Pro for non-linear editing which consisted of two video and two audio tracks so we could alternate the clips between them.
This allowed us to produce a seamless sequence that suspends the audience’s disbelief.


What factors did you have to take into account when planning, shooting and editing?

When planning, shooting and editing, we made group decisions so we could maximise the potential of our production.
·         We checked for genre iconography and continuity rules of our plans.
·         We blocked the locations before filming to limit confusion on the day of filming.
·       We had to make sure the actors performed in role. Therefore we took some extra takes as a precaution.
·      We had to make sure we didn’t breach any of our plans that we made. So our whole group was always present on set.
·        We worked on schedule to stick to timings however we didn’t create a timetable. We worked in the order of our shot list.
The decisions that we made aided us in shooting and editing to the time set for us by our teacher.

How successful was your sequence? Identify what worked well, and with hindsight, what would you improve/do differently?

I thought our sequence was successful as it fulfils the brief. Our general sequencing of events worked well as the audience where able to understand the narrative of the task.
·         The camera movement involved the audience as if they were physically in the parallel world.
·        The editing looks seamless however we had to modify our shots a little. We cut out two shots as we struggled to match them with action of the other shots.
·     We had to razor and copy some of the audio from the tapping to match the audio to the video.
·    In hindsight, we could have changed the way we shot Josh coming into the room. In the tracking shot of Josh, the camera shakes which disorientates the audience. Instead we could have a pan of him walking into the room.
·      Also when Juliette’s shots come, the camera should focus lower than her eyes. The framing could be more closer and central to her lips.
Overall I think we produced this sequence well given the tight timescale we were allocated.


What have you learnt from completing this task?

I think I have improved my production and editing skills during this task.
·     When filming match on action shots, I learnt that the crew should keep a note of where a character changes actions so this can be replicated correctly in other shots of the same action.
·       I understood the significance of the 180 degree rule so I can now know where to place the camera in relation to the subject.
·     I learnt that I can use the audio level bar on the timeline in Premiere Pro to increase the match of the audio of differently framed shots.
·         I learnt to use the razor tool to split clips on the timeline.
This will help me edit the rest of my foundation coursework faster. I feel more confident with applying the continuity theories to practical productions.