This is a twitter competition that is above the line, as the distributor would pay for the prizes. The needs of participation are fulfilled with the concept of the competition. The audience have a service provided which is the potential poster that they could win. This encourages viral marketing as the entry for the competition is a tweet. The tweets are also involved with a hashtag. This particularly appeals to Radcliffe fans and generally appeals to twitter users.
Have YOU seen #KillYourDarlings yet?
Tweet us 5 word reviews for a chance to win a poster signed by #DanielRadcliffe! pic.twitter.com/csvxg9wzlg
— Kill Your Darlings (@KYDFilmUK) December 8, 2013
Example 2:
This review is from empire magazine website. This is a below the line source as it is reportive of the film. It is a trust worthy source for film fans since it is a critical review.
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