The is a below the line feature on Front Row, a radio show on BBC Iplayer. It was originally aired on BBC Radio 4 on Thursday 5th December 2013 at 7:15pm. At the beginning of the programme a snippet of the trailer is aired 00:27 to 00:47 and 22:19 to 28:35. This review reaches intellectual viewers of radio four and arts fans.
Example 2:
This post by glamour magazine is below the line marketing for kill your darlings. This targets 16-25 year old audience which is skewed to girls. The main reason for this is because this audience is from the Harry Potter generation and therefore would be interested in the film because of Daniel Radcliffe's role. The video enables the audience to feel as if they have exclusive information about the film.
Example 3:
These tweets reach an online audience via viral marketing which is below the line. These are from non-distributor sources. This is because they benefit from the promotion of this focus on the star name, Daniel Radcliffe. This reaches fans of the star and the arts.
Daniel Radcliffe "pleased and proud" of his performance as poet Allen Ginsberg in Kill Your Darlings. http://t.co/xfPIm6fKv8
— BBC Ents News Team (@BBCEntsTeam) December 5, 2013
In London? Dan will be personally attending this evening's 8:45pm screening of @KYDFilmUK @CineHaymarket
— DanRadcliffe.com (@danradcliffecom) December 7, 2013
Example 4:
This facebook post is an example of below the line marketing. However what is seen in the image is above the line marketing as the council is paid for the quotations to go on the posts. This reaches the common passerby and intrigues the audience. The hash tag is a reference so the audience can be keen to find out what KYD means.
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