The Hobbit: The Desolation of the Smaug - Tracking of Marketing - Week 2

Example 1:

This is an audience voting opportunity which is below the line marketing. The source is the Empire online magazine. This reaches immersive film fans and it a successful form of marketing because it creates a sense of involvement through the contributable capacity of voting. This can use audience opinion to persuade the readers to go and see the film.

Example 2:

I came across this advert while I was watching a youtube web series. This is an effective above the line method to reach audiences as the first 5 seconds of the advert couldn't have been skipped. After the advert finished, there is a promotion for the film beside the video. This reaches the technology native audience.