Kill Your Darlings - Tracking of marketing - Week 1

Example 1:

Source: On ITV at 18:15 and ITV+1 at 19:15- ITV News London
It is below the line marketing because it is filmed and aired on ITV as part of its News programme.
The event is above the line.
The airing of it on television is below the line.
Targets: Family audience as it was on the 6 o'clock news.

 

Example 2: 

Source BBC IPlayer on 18th November 2013. This is below the line marketing as it is mutually beneficial for the one show and Kill Your Darlings film.

Targets: Adults aged 40+. 

Example 3:

Source: twitter from another contributer. This is a photo of a projection of the exhibition. This reaches passers by and raises awareness of the film.

Sian Storey Art in #Camden right now as part of the #KYDcutUP exhibition @KYDFilmUK pic.twitter.com/Je2fMLFcME
— Sian Storey Art (@SianStoreyArt) November 23, 2013