Kill Your Darlings - Tracking of Marketing - Week 4

Example 1:

This is a twitter competition that is above the line, as the distributor would pay for the prizes. The needs of participation are fulfilled with the concept of the competition. The audience have a service provided which is the potential poster that they could win. This encourages viral marketing as the entry for the competition is a tweet. The tweets are also involved with a hashtag. This particularly appeals to Radcliffe fans and generally appeals to twitter users.

Have YOU seen #KillYourDarlings yet? Tweet us 5 word reviews for a chance to win a poster signed by #DanielRadcliffe! pic.twitter.com/csvxg9wzlg
— Kill Your Darlings (@KYDFilmUK) December 8, 2013

Example 2:

This review is from empire magazine website. This is a below the line source as it is reportive of the film. It is a trust worthy source for film fans since it is a critical review.

Kill Your Darlings - Tracking of Marketing - Week 3

Example 1:

The is a below the line feature on Front Row, a radio show on BBC Iplayer. It was originally aired on BBC Radio 4 on Thursday 5th December 2013 at 7:15pm. At the beginning of the programme a snippet of the trailer is aired 00:27 to 00:47 and 22:19 to 28:35. This review reaches intellectual viewers of radio four and arts fans.

Example 2:

This post by glamour magazine is below the line marketing for kill your darlings. This targets 16-25 year old audience which is skewed to girls. The main reason for this is because this audience is from the Harry Potter generation and therefore would be interested in the film because of Daniel Radcliffe's role. The video enables the audience to feel as if they have exclusive information about the film.

Example 3:

These tweets reach an online audience via viral marketing which is below the line. These are from non-distributor sources. This is because they benefit from the promotion of this focus on the star name, Daniel Radcliffe. This reaches fans of the star and the arts.

Daniel Radcliffe "pleased and proud" of his performance as poet Allen Ginsberg in Kill Your Darlings. http://t.co/xfPIm6fKv8
— BBC Ents News Team (@BBCEntsTeam) December 5, 2013

In London? Dan will be personally attending this evening's 8:45pm screening of @KYDFilmUK @CineHaymarket
— DanRadcliffe.com (@danradcliffecom) December 7, 2013

Example 4:

This facebook post is an example of below the line marketing. However what is seen in the image is above the line marketing as the council is paid for the quotations to go on the posts. This reaches the common passerby and intrigues the audience. The hash tag is a reference so the audience can be keen to find out what KYD means.

Kill Your Darlings - Tracking of Marketing - Week 2

Example 1:

Source twitter. This is an above the line promotion for the film.It acts as a teaser for the audience so they become more interested in the film. This is one of many tweets that include a picture with a quotation from the film. This gives the audience a feel of the film and reaches twitter users who have followed @KYDFilmUK. This is also useful as it attracts attention of the audience who are scrolling down their timeline and notice the big image.
 
 Sometimes it’s hard to see how deep you’ve fallen until it’s too late. – ever been there? #KILLYOURDARLINGS pic.twitter.com/ESGqxyu4rW

— Kill Your Darlings (@KYDFilmUK) November 30, 2013

Example2:

Source: Official Kill Your Darlings Facebook Page updated at 18:05 on Monday 25th November 2013. This is a competition to win a poster signed by Daniel Radcliffe.
Above the line marketing. Encouraged to be made viral. Reaches audience thorough interaction. It also reaches Radcliffe and Potter fans. 

Kill Your Darlings - Using the Internet to promote a movie release in the UK

Example 1:
This is an interview with Michael C. Hall who plays David Kamerer. It is sourced from the Dexter weekly news website which is run as an unofficial fansite to support the television series. It is attempting to reach fans of Michael C. Hall. It reaches fans of the thriller genre and murder theme which is also a value of Kill Your Darlings. The audience reached here seem to be 16-25 year olds who are regular cinema goers and are those from the Harry Potter generation which makes it more likely to appeal to them. This is a valuable marketing opportunity because it attracts fans of the actor, raises awareness of the film, educates the audience and provides a brief insight into the tone of the film.

Example 2:

This is an event promotion for a UK art exhibition associated with the Kill Your Darlings film. The source is twitter which is managed by the distributor. This is an example of above the line marketing in the sense that the exhibition is paid for. This is valuable as a unique marketing opportunity because it is innovative and engages audience. The people visiting the exhibition feel a sense of belonging to a community that it built through the use of twitter. The change to win preview tickets is also appealing to the audience, encouraging them to virally market the film using the #KYDcutUp hashtag. This marketing attempts to reach the fans of the Beat Generation and middle class adults through the appeal of an exhibition event.

Our #KYDcutUp art exhibition launches tomorrow. Check out Facebook for more info > http://t.co/84Hin5Vns7 pic.twitter.com/QShhvXPlhQ
— Kill Your Darlings (@KYDFilmUK) November 20, 2013

If u see the #KYDcutUp exhibition in London in the next 3 days, tweet the name of the location with #KYDcutUP 4 a chance to win preview tix!
— Kill Your Darlings (@KYDFilmUK) November 21, 2013

 Example 3:

This is a review available on the Digital Spy website that discusses and reports news on entertainment and the media. This is a below the line example of marketing. It reaches mainly 16-25 year olds who are technology natives and are interested in the website. The 4 star rated review convinces the audience that the film will be worth watching. This will have an impact on the audience as it informs them and asserts their trust of the website.

Kill Your Darlings - Tracking of marketing - Week 1

Example 1:

Source: On ITV at 18:15 and ITV+1 at 19:15- ITV News London
It is below the line marketing because it is filmed and aired on ITV as part of its News programme.
The event is above the line.
The airing of it on television is below the line.
Targets: Family audience as it was on the 6 o'clock news.

 

Example 2: 

Source BBC IPlayer on 18th November 2013. This is below the line marketing as it is mutually beneficial for the one show and Kill Your Darlings film.

Targets: Adults aged 40+. 

Example 3:

Source: twitter from another contributer. This is a photo of a projection of the exhibition. This reaches passers by and raises awareness of the film.

Sian Storey Art in #Camden right now as part of the #KYDcutUP exhibition @KYDFilmUK pic.twitter.com/Je2fMLFcME
— Sian Storey Art (@SianStoreyArt) November 23, 2013

Kill Your Darlings - Tracking of Marketing - Before official tracking

Example 1:

This is a news feature on Kill Your Darlings that is heavily centred on Daniel Radcliffe and the film. The source is BBC news. It reaches media geeks and people who are interested in entertainment and arts.

Kill Your Darlings - Quick Answers

1. It is releasing in cinemas in the UK on 6th December 2013.


2. The institutions behind the films production and distribution include Killer Films, Benaroya Pictures and Outpost Studios (productions companies) and Works UK distribution (distribution). 


3. I'm not sure of what the production budget of this film was.


4. The film is of American nationality.


5. It is an independant film production.


6. It is connected to I'm not there (2007) because the lead character of Kill Your Darlings, Allen Ginsberg is also featured in this film. There are both biographical dramas.


7. The director is John Krokidas who also wrote and produced this film. This is his debut feature film.


8. Star names in the class include Daniel Radcliffe as Allen Ginsberg, (best known for Harry Potter) and other characters: Dane DeHaan as Lucien Carr; Jack Huston as Jack Kerouac; Ben Foster as William S. Burroughs; and Michael C. Hall as David Kammerer.


9. Set in 1944, the film is based on a true story about the murder of David Kammerer and the editors of the "Beat Generation".


10. This film would appeal to class A, B and C of ages 40+ years because this film features the biography of some historic people. Younger audiences may not have had context to understand the film.