This is a production diary video linked from the verified "The Hobbit" page. The source is the distributor, Warner Brothers Pictures. This is a below the line example of marketing as it can be marketed virally. It is attempting to reach immersive fans of the fantasy adventure genre and the technology-native generation such as the core cinema audience, ages 16-25. It also has a personalised appeal and direct reach to audience by being available through facebook through shortform content.
Example 2:
There was a competition to win tickets to The Hobbit fan event in London. This was displayed on the Empire website which seems to be an above the line platform as it will have required a lot of financing.It attempts to reach fans of the trilogy from worldwide as it states "global fan event". It is a valuable marketing opportunity because it involves the audience and therefore will build a greater interest about the film within them. This would cause them to like the film and go to see it at the cinema.
Example 3:
There is a post on the fan-website, Middle-Earth News that is below the line as it promotes content that was from the distributor. The source is the Warner Brother Pictures YouTube channel. This way, it is valuable to reach the hard-core fans of J.R.R. Tolkein and it reaches a core audience of 20 to 30 years.
No comments:
Post a Comment